Problem: With the rise in technology creatives are using paper less and less with their creative pursuits.
Insight: Personalised letters are seen as more important than their digital counterpart.
Idea: Send letters to creatives (from paper) reminding them of the good times they have shared together.
Execution: Two different letter styles. One generalised that can be sent to creatives on mass. The other being targeted (we chose the D&AD judges as they were the target audience).
Awarded a D&AD New Blood Pencil.