BK DNA.
The Why: Burger King wants to prove that flame grilled burgers are not better but best.
The How: We found a rather interesting tit-bit: modern day humans developed a DNA mutation that allowed us to evolve past out ancestors. This mutation allowed us to eat meat cooked from flames. Simply put, we were born to eat flame-grilled. We were born to eat Burger King.
The How: We found a rather interesting tit-bit: modern day humans developed a DNA mutation that allowed us to evolve past out ancestors. This mutation allowed us to eat meat cooked from flames. Simply put, we were born to eat flame-grilled. We were born to eat Burger King.
The Partner: Zara Falkiner-Rose
My Role: - The Concept; I read about the study on a science website months beforehand and promptly forgot. It resurfaced when brainstorming for this.
- Copywriting; storyboarding and the copy for the video.
My Role: - The Concept; I read about the study on a science website months beforehand and promptly forgot. It resurfaced when brainstorming for this.
- Copywriting; storyboarding and the copy for the video.
