The Challenge: PUMA needed an interactive installation that would fit in the 1mx1m space in their stores. It was to be festive but also not detract from the campaign and Christmas window they currently had.
The Partner: Lara Smith
My Role: 50/50 split on the piece. We prepared 3 different ideas and the presentation deck. The below piece was 'the chosen one'.
The Partner: Lara Smith
My Role: 50/50 split on the piece. We prepared 3 different ideas and the presentation deck. The below piece was 'the chosen one'.
From Concept:
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1 Min Experience: the eye-candy is the PUMA Classic Christmas Tree by it's own right.
2 Min Experience: The Christmas lights are actually red, white and green shoe laces. There will be festive shoe tags with words like joy, believe etc. Any person entering the store are able to take one.
5 Min Experience: Spending shoppers get to pluck a shoe from the tree. Hidden inside will be a tag with a corresponding present.
2 Min Experience: The Christmas lights are actually red, white and green shoe laces. There will be festive shoe tags with words like joy, believe etc. Any person entering the store are able to take one.
5 Min Experience: Spending shoppers get to pluck a shoe from the tree. Hidden inside will be a tag with a corresponding present.
To the real deal:
Melbourne Central PUMA
