The Challenge: Create a physical experience for Conqueror that explores and celebrates the possibilities of paper as a physical, tactile and creative material for design. Bring the medium back to the forefront of creatives and conqueror digital dominance with a creative paper experience.
The Partner: Madi Pane
My Role: - The Concept.
- Art Direction for the project.
- Copywriting; wrote the letters for Craig, Hattie, Su, Lucy and the general creative.
The Partner: Madi Pane
My Role: - The Concept.
- Art Direction for the project.
- Copywriting; wrote the letters for Craig, Hattie, Su, Lucy and the general creative.
The Calling CardA Conqueror business card was slipped in with the letter.
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The Letters
CRAIG OLDHAM, Designer
Likes pots; as in pots full of tea and being as potty-mouthed as they come.
Likes pots; as in pots full of tea and being as potty-mouthed as they come.
HATTIE NEWMAN, Paper Artist
Child Cartographer
Child Cartographer
*Each letter, as in every individual letter, was cut out using a stanley knife. The orange peeking out is actually a slip of paper set behind the letter itself in order to make it more legible.
SU BLACKWELL, Paper Artist
Loves fairytales and like a fairy Godmother, transforms old fairytale books into pieces of art.
Loves fairytales and like a fairy Godmother, transforms old fairytale books into pieces of art.
*A very old, second-hand botany book was dissected for the words of this letter. The book-lover in me was slightly appalled at this... but it remains on my bookshelf to this day.
Bruno De Luca, Creative Director
Super fancy design skills, some (most) would say he is a design and tech heavyweight.
Little paper use was suspected.
Super fancy design skills, some (most) would say he is a design and tech heavyweight.
Little paper use was suspected.
*To go along with the suspicion that Bruno used paper less than the other judges, we went with a break-up theme. Tears were added for dramatic effect.
MATTHEW WIERENGA, Stop Motion Animator
The one who has it all- uses a lot of paper and technology.
The one who has it all- uses a lot of paper and technology.
Lucy Hale, Senior Art Director
Not a butcher or a baker but she is a candle maker!
Not a butcher or a baker but she is a candle maker!
The Creative, Any Discipline
The letter crafted for any creative.
The letter crafted for any creative.
Pencil Pickup
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You spin me right round baby, right round.
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